The call for inspiration was answered by more than 140 entries. We were wonderfully overwhelmed. The entire team read through each entry and deliberated to narrow field to ten food concepts. The semi-finalists provided a presentation of their culinary creations and the Rooster Team happily sampled the deliciousness. After considerable conversations, five finalists were nominated for Culinary Genius.
On January 12, 2010 Rooster hosted the final judging event to name the Culinary Genius. The distinguished panel of judges included:
- Food Consultant Karen Karp, President, Karp Resources
- Brooklyn FleA - co founder Eric Demby
- Deputy Editor Carla Lalli Music, Martha Stewart’s Everyday Food Magazine
- Ricotta Sensation Betsy Devine,
Salvatore BKLYN Ricotta - Pr Guru Jennifer Baum, President, Bullfrog & Baum
- Regional Buyer Kara Rubin, Whole Foods
- THE ROOSTER DESIGN GROUP Principals,
Fran Gaitanaros & Fernando Music
Kombucha Brooklyn - Eric Childs & Rick Miller
Kombucha Brooklyn has been brewing for close to 3 years and can be found in select stores around New York. They take great pride in careful brewing and blending; diligently caring for and propagating kombucha cultures that are the source of the magic. Working hard to find, select and use the best organic ingredients, Kombucha Brooklyn monitors each batch from beginning to end. Kombucha Brooklyn intends to donate a portion of profits to Brooklyn- and New York City-based community and environmental services.
the prize
The Next Big Small Brand contest winner will receive consulting and design services from the Rooster Design Group. Check back for design developments or sign up for our Next Big Small Brand newsletter.
the goal
Launch the NEXT BIG SMALL BRAND!!!
